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Have you noticed that much of the advertising on TV and in magazines targeted at women over 45 is how to look younger? Do they really think we are that stupid! As wise, mature women, we know that the main role of advertising is to sell us something. And generally something we don’t need!

This week I share why we should ignore advertising.

I would also like to hear your thoughts about advertising for mature women, so please add your comment in the box below the video.

2 Responses to “Now TV #29 Why You Should Ignore Advertising”

  1. Totally agree Bev. That’s one of the reasons I gave up reading magazines!

  2. The media creates lots of stereotypes and unrealistic expectations!

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